You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <allpages apcontinue="Дамски_дрехи" />
  </query-continue>
  <query>
    <allpages>
      <p pageid="9" ns="0" title="Австралия" />
      <p pageid="8" ns="0" title="Азия" />
      <p pageid="12" ns="0" title="Атлас Финанс" />
      <p pageid="10" ns="0" title="Африка" />
      <p pageid="20" ns="0" title="Банковите кризи и истината за Агробизнесбанк" />
      <p pageid="5" ns="0" title="Бизнесмрежа за българите по света" />
      <p pageid="6" ns="0" title="Българската бизнес платформа" />
      <p pageid="50" ns="0" title="Водоструйки" />
      <p pageid="51" ns="0" title="Външни ламелни щори" />
      <p pageid="48" ns="0" title="Външни ролетни щори" />
    </allpages>
  </query>
</api>